Who says B2B doesn’t need a little ✨drama ✨? I created this character-driven series for Laudable's AI tool launch, bringing humor to the tech space while driving real results. Meet Mrs. Chattanooga - she's worried AI might take her job grading case studies (spoiler: it doesn't!).

Business Context:

• Client: Laudable (B2B SaaS)

• Product: AI-powered case study analysis tool

• Target Audience: Customer Marketers

Strategic Opportunity:

• Drive product adoption while building brand awareness

• Break through typical B2B content noise

The Numbers on LinkedIn:

• Part 1: 753 impressions, 13 comments

• 139% growth in impressions between episodes