it’s called ✨versatility✨
Video Essays, interviews, and B2B skits, this reel showcases my favorite moments from content creation and my shenanigans.
Video Essays, interviews, and B2B skits, this reel showcases my favorite moments from content creation and my shenanigans.
Working with Laudable on driving engagement with their B2B SaaS product, they briefed me on a new launch for their AI tool, Grade My Case Study, and were looking for fun ways to target their ideal persona: Customer marketers.
Mrs. Chattanooga is going to head to head with the AI tools - Well, that’s french for, “I don’t think so!” Part 2 continues our saga of Mrs. Chattanooga and her troubled student.
The Numbers on LinkedIn:
Part 1: 753 impressions, 13 comments
Part 2: 1.8K impressions, 27 comments
139% growth in impressions between episodes
Ever sat through a customer interview that felt like you wasted your time? Drawing from my experience as a B2B interviewer, I created these quick tips to help remote interviewers capture those WOW moments in their customer stories.
The Numbers on LinkedIn:
1.3K impressions
11 comments
Strong B2B community response
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Let's talk about the #1 thing that keeps people stuck: choosing their niche. I broke down this seemingly impossible decision into bite-sized pieces, helping creators move past analysis paralysis and into video making.
Challenge:
Creators feeling like beginners with imposter syndrome
Need for quick wins and actionable insight
The Numbers:
6K impressions
194 Views
70 comments
4.2% engagement rate
You've picked your niche - now what? Part 3 of the new to YouTube beginner series breaks down exactly how to get that first video from your brain onto the screen.
The Numbers on YouTube:
6.6K impressions
75 comments
6.4% CTR (our highest in the series!)
Sales and Marketing teams fighting again, dang - we’ve all been there. This two-part series for Laudable turned the classic rivalry into a fun story about finding common ground (and better tools for sharing customer proof!).
The Numbers on Linkedin:
1.2K impressions (Part 1)
659 impressions (Part 2)
Consistent engagement across episodes
Part two of the classic sales vs. marketing rivalry, only this time, we’re not sure who’s gonna win that line item. Especially if sales keeps “practicing” during work hours 😅
The Numbers on LinkedIn
1.2K impressions (Part 1)
659 impressions (Part 2)
Consistent engagement across episodes
